2020 Winner

CASE SUMMARY

No matter how hard we try, we can’t possibly know everything. There will always be things we don’t know, like how HydroSolution offers a hot water rental service – a simple point made in eight similar-but-different spots from Cossette. Each one of the ads begins the same, with two friends talking about
the fact that they can rent a water heater, but then ends with a different kicker, in which one friend learns something new. The creative is particularly relevant in Quebec where one of the spots refers to Boucar Diouf, a popular comedian and TV host, who one of the actors believes painted the Mona Lisa.

Credits

Creative Agency: Cossette
Writers : Sébastien Forget, Renaud Belles-Isles, Pierre-Olivier Forget
Art Directors: Renaud Belles-Isles, Sonia Girouard, Jasmin Brochu
Lead Account Manager: Zoé Béland
Account Manager: Marie-Pier Gariépy
Director : François Lallier (Nova Film)
Director of Photography : François Gamache
Agency Producers : Lyne Leclair, Joannie Roy
Post-Production : Studio Élément
Media Planner: Johanne Carmichael
Sound Designer : Jerome Boiteau (Studio Expression)